Hooked. На крючке. Как создавать продукты, формирующие привычки. Hooked. On The Hook. How To Create Habit-Forming Products
SKU: 89949620832

Hooked. На крючке. Как создавать продукты, формирующие привычки. Hooked. On The Hook. How To Create Habit-Forming Products

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Hooked. На крючке. Как создавать продукты, формирующие привычки. Hooked. On The Hook. How To Create Habit-Forming ProductsHooked. . , . Hooked. On The Hook. How To Create Habit Forming Products , , , . , '': , . , , , , , , . ' . , '. SPECIFICATIONS: Author: Nir Eyal Language: Russian Number of pages: 272 pst Format: Paperback Size:5 () A5 (Standard) Weight: 300 g ISBN: Does not apply

Hooked. На крючке. Как создавать продукты, формирующие привычки. Hooked. On The Hook. How To Create Habit-Forming Products

Книга рассказывает о том, как, совершенствуя свои продукты, сделать их незаменимыми. Опираясь на результаты многолетних исследований и большой практический опыт, Нир Эяль и Райан Хувер описали модель 'крючка': четырехэтапного процесса, который успешные компании используют для формирования потребительских привычек.

Прочитав эту книгу, вы освоите базовые принципы, лежащие в основе множества вызывающих привыкание вещей, которыми мы пользуемся ежедневно, а значит, сможете создавать продукты нового поколения, способные завоевать настоящую любовь потребителей.

Ранее книга издавалась под названием 'Покупатель на крючке. Руководство по созданию продуктов, формирующих привычки'.

SPECIFICATIONS:

Author:Nir Eyal - Нир Эяль

Language:Russian/Русский

Number of pages:272 pst

Format:Paperback

Size:А5 (Стандарт) / A5 (Standard)

Weight:300 g

ISBN:Does not apply

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SKU: 89949620832

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4.7 ★★★★★
Based on 2110 reviews
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Verified Purchase
Gisela
Birmingham, US
★★★★★ 5
Pelotitas de juguete
Muy bonita y mi perrita le encanto
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 18, 2026
C
Verified Purchase
carol
Belleville, US
★★★★★ 5
They KNOW that latex smell and they are hard when you first get them!
My dogs love these! I just noticed I bought them 18 TIMES! 😧 I know it's the laytex smell and they try so hard to get that squeaker out! I'd yell "new toys" and throw 3 in different directions! I know they are expensive but my dogs and I have SO much fun 😊🐾🐾
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Reviewed in the United States on March 24, 2026
A
Verified Purchase
Andreia
Boise, US
★★★★★ 5
My dog love it!
My dog's favorite toy, durable even with my dog trying to destroy it. not too noisy.
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Reviewed in the United States on October 6, 2025
M
Verified Purchase
Mitch
Massapequa, US
★★★★★ 5
Our German Sheppard loves these
Size: Medium
These cost a bit more than tennis balls, but they are so much nicer and longer lasting. For starters, they stay cleaner than tennis balls because they’re smooth rubber. Dirt won’t build up on them and if anything does stick, like grass or soil, it falls off once the dog slobber dries. They’re also thick, so they don’t fall apart or blow out like a normal tennis ball does in our dog’s jaws after 30 seconds. Our GS chomps on these like crazy and the only damage they’ve suffered is a crack that developed from the edge of the hole, but the crack is growing very slowly and none of these balls have totally failed yet. The balls do whistle when thrown ant high speed and that may help a dog track and locate it, but I’m not sure. Our neighbors hear the whistling too so it’s far from silent. Lastly the orange ball is easy to locate out in our yard, but the dark blue practically disappears.
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Reviewed in the United States on April 6, 2025
C
Verified Purchase
Casey B
Omaha, US
★★★★★ 5
Great for smaller dogs
Size: Small
These two balls are perfect for the smaller mouthed dog that loves to play fetch. These balls are not only super durable (lots of teeth biting), but float in the baby pool we use for our miniature dachshunds. The value here is much better than you’d find anywhere else. The noise, if bitten hard enough, was “low” at best. Easy to spot/find if overthrown. Will definitely buy again once these are in bad repair; so far, so good-love these for my fur babies!
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Reviewed in the United States on October 8, 2024

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